Privacy policy
Effective September 30, 2026 · applies to this website and the ShortList waitlist
The short version: we do not sell your personal data, and we do not share it with third parties for their own use — not now, not for prospective users on our waitlist, not for users of the app when it launches. We collect the minimum we need and use it only to contact you about ShortList.
What we collect
If you join the waitlist, we collect the name and email address you enter — nothing else. Browsing this site requires no account.
Cookies and advertising measurement
This site uses the Google Ads tag to measure whether our ads bring visitors here. The tag sets cookies in your browser and sends Google information about your visit — such as the page you viewed, your browser, and your IP address. Google processes that information under its own privacy policy and advertising policies. We never send Google your waitlist name or email address. You can block these cookies in your browser settings or manage ad personalisation at adssettings.google.com.
How we use your name and email
Your name and email are used for one purpose: to email you about ShortList — your invite when the app is ready, and occasional updates on its progress. Every email includes a way to opt out.
What we never do
We never sell, rent, trade, or disclose your personal information to third parties for marketing, advertising, or any use of their own. We build no advertising profiles from your data. (The Google Ads tag described above is Google's own measurement; it never receives your waitlist entry.)
Service providers
Like most websites, we rely on a small number of providers to operate. Web3Forms processes your waitlist entry only on our behalf; Google handles its data as described above:
- Web3Forms delivers waitlist submissions to our inbox. Your entry passes through their service and is not used by them for anything else.
- Google Ads measures visits from our ads, as described under "Cookies and advertising measurement".
- Google Fonts serves this site's typefaces, so your browser sends Google a standard font request (which includes your IP address) when the page loads.
Keeping and deleting your data
We keep waitlist entries only as long as the waitlist exists. To be removed, reply to any email we send you and ask — we'll delete your entry and confirm it's gone.
When the app launches
ShortList will hold your allergen profile — health information we treat as sensitive. A full policy covering the app will be published before launch, and the commitment above carries over unchanged: your data is never sold and never shared for third-party use.
Changes to this policy
If this policy changes, we'll update this page and its effective date; if a change affects how your data is handled, we'll email the waitlist first. Questions? Reply to any email we send you.